EFFECTIVE DATE: 01/01/2025

By purchasing Swampfox products for resale, you agree to adhere to this Reseller Policy.

In order to ensure Swampfox Optics Inc. DBA Swampfox Tactical Optics (“Swampfox”) resellers are able to sustain healthy margins on Swampfox products and ensure that Swampfox’s end-users are being provided a quality sales experience and customer support, Swampfox has announced this Reseller Policy (the “Reseller Policy”). Swampfox believes that its end-user customers are best served by having resellers who market Swampfox’s products as premium brand products and who provide an outstanding level of service and support to their end-user customers.

Swampfox has also decided that, in order to maintain and protect the viability of the Swampfox reseller network for its products, in order to protect the value associated with Swampfox’s brands in connection with its products, and in order to ensure high-quality support by resellers to end-users of those products, resellers must comply with the following terms and conditions:

1. Internet Sales Prohibited. Resellers shall be prohibited from selling Swampfox products on the Internet unless they apply, are approved by Swampfox, and execute an Authorized Internet Reseller Agreement regulating the manner in which they sell online;

2. Transshipping. Resellers shall not transship products. Specifically, resellers shall not sell or transfer any Swampfox products to any person or entity for resale. Resellers agree to restrict, cease, or limit the sale of Swampfox products to anyone at the request of Swampfox;

3. Geographic Sales Boundary. Resellers may only sell and advertise for sale Swampfox products within the United States of America. Swampfox hereby expressly prohibits resellers from soliciting or consummating sales outside of the United States of America;

4. Intellectual Property. The use of the intellectual property of Swampfox, including, but not limited to, trademarks, tradenames, product images, marketing banners, and other digital assets, without written consent
from Swampfox is prohibited;

5. Sales Practices. Resellers shall conduct their business in a reasonable and ethical manner at all times and shall neither engage in any deceptive, misleading, or unethical practices or advertising at any time, nor make
any warranties or representations concerning the products except as expressly authorized by Swampfox. Resellers shall comply with any and all applicable laws, rules, regulations, and policies related to the advertising, sale, and marketing of Swampfox products;

6. Quality Controls. Resellers shall comply with all quality control standards, including, but not limited to, advertising, storage, and shipping requirements, as announced from time to time by Swampfox;

7. MAP Policy. Resellers are informed of Swampfox’s Unilateral Minimum Advertised Price (“MAP”) Policy as it applies to the advertisement for sale of Swampfox products from resellers to end-users in the United
States. There is no agreement, express or implied, between Swampfox and resellers with respect to the advertised or resale pricing of Swampfox products. If any director, officer, employee, representative, or other
agent of Swampfox tries to coerce resellers to agree to the price at which resellers advertise or resell Swampfox products, such action shall be considered void, unauthorized, and without effect and resellers shall
promptly notify Swampfox’s MAP Policy Committee at dealers@swampfoxoptics.com;

8. Service. Resellers shall provide the highest levels of customer service. Resellers and their sales personnel shall be familiar with all Swampfox products marketed for sale and must obtain sufficient product knowledge
to advise customers on the selection of the products, as well as any applicable warranty, guarantee, or return policy;

9. Product Packaging. Resellers shall sell Swampfox products in their original packaging. Relabeling, repackaging (including the separation of bundled products or the bundling of separate products), and other alterations are not permitted. Tampering with, defacing, or otherwise altering any serial number, UPC code, batch or lot code, or other identifying information on products or their packaging is prohibited. Resellers shall not remove, translate, or modify the contents of any label or literature on or accompanying the products; and

10. Additional Terms and Conditions. Resellers agree to comply with the additional terms and conditions set forth by Swampfox from time to time which may be changed by Swampfox in its sole discretion.

Swampfox reserves the right to update, amend, or modify this Reseller Policy at any time. Unless otherwise provided, such amendments will take effect immediately, and a reseller’s continued use, advertising, offering for sale, or sale of the products will be deemed reseller’s acceptance of the amendments.

If Swampfox determines that a reseller is in violation of this Reseller Policy, Swampfox may take any and all appropriate legal actions, including, but not limited to, refusing to accept orders from the reseller or instructing its distributors to refuse to accept orders from the reseller.

Any questions regarding this Reseller Policy must be emailed to: dealers@swampfoxoptics.com.